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| Social Media Phobias (Photo credit: Intersection Consulting) |
As a provider of property and casual insurance, you probably
don’t want your property claims adjuster
or other staff blabbing sensitive information all over Facebook and other forms
of social media. That doesn’t mean, however, that you shouldn’t be utilizing
social media to help your business. There’s a right way and a wrong way to use
social media, and using it the right way might just help your business to
prosper.
For instance, you could set up a Facebook page or a Twitter
account for your company. That way, you could communicate with clients and
prospective clients, answer questions, and read feedback that could help you to
better your business. Many people are scared of allowing honest feedback on
social media pages, but you control what the general public can see on your
page!
Social media is, or, at least should be, a way for you to
connect with clients and potential clients, to build strong relationships, and
to build a positive reputation for your insurance business. Take advantage of
it!
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